In this episode you will discover marketing concepts you can use at your dealership: SureShade’s Jason Roberts Ideas to improve your results at a boat show Two inexpensive marketing concepts that improve your clients’ experience at your dealership How a relationship with SureShade can help you make more money and sell more boats Why Jason… Read more »
Working in the boating industry provides exciting experiences you can record to share videos with your customers. Your clients want to see these moments. Whether you’re delivering a boat to a unique location, photographing new inventory in the water, demonstrating a boat’s features, or performing maintenance on a part, video it. Share it with your… Read more »
Is it challenging to book appointments every day of the week? BY MATT SELLHORST There are several key attributes that your buyers share that will help you get to know them better. Throughout this blog series, we will explore these key attributes so that you can get to know your customers and serve them better…. Read more »
Does your sales team present the right attitude to your customers? Is there a smile to greet everyone who walks into your dealership? Matt shares how important it is for your staff to be kind, courteous and professional.
How does the SPLASH system help you sell more boats, make more money and have more fun? Matt shares his secret in this episode of the Boat Dealer Profits Podcast. In this episode you will learn: The SPLASH System revealed Why an orchestrated system delivers such amazing results Why the SPLASH System can be guaranteed… Read more »
BY MATT SELLHORST Is it difficult to find a steady flow of quality leads? There are several key attributes that your buyers share that will help you get to know them better. Throughout this blog series, we will explore these key attributes so that you can get to know your customers and serve them better…. Read more »
Have you thought beyond setting up your products at the next event? It’s important to think about how to make the most of your efforts at a boat show. Will you have a special offer? Is there a plan to generate leads? Do you have a strategy for closing a sale. Matt talks about these… Read more »
by Matt Sellhorst Is one of your big concerns: “My sales team won’t implement this?” If that’s your next reaction, let’s have a frank talk here. Your sales team is not the owner of the dealership. Maybe they’re family (or like family), but they are not the owner of the dealership. If you are committed… Read more »
On this episode of Boat Dealer Profits, Matt talks about marketing ideas with Bob McCann, who is a trailblazing marketer, innovative business development specialist and professional educator. He joined the Marine Retailers Association of the Americas’ (MRAA) after more than 22 years at Channel Blade Technologies and ARI Network Services, where he oversaw a diverse… Read more »
Boat Sales From a Buyer’s Perspective – Think Like a Customer BY MATT SELLHORST Have you ever considered boat sales from the buyer’s point of view? What is their experience? What stages do they go through? And, most importantly, how you can use these insights to deliver exactly what they want and need at each… Read more »