BY MATT SELLHORST What are your plans for this offseason? Will you be focused on a few strategic initiatives? Tinkering here and there with little things that got away from you this busy season? Or maybe resting from an outstanding selling season? (Many of my coaching clients have reported enormous years) Well, if you are… Read more »

BY MATT SELLHORST MattAsk almost any manufacturer’s marketing department or dealership owner about the goal for their marketing, you’ll get one of a few answers. “We are getting our name out there.”  “We are building our brand.” What do you think? Should those be the goals of your marketing and the marketing/advertising dollars you spend?… Read more »

BY BY MATT SELLHORST Have you heard? Of course you have, Volkswagen is on the hot seat because of some not-so-ethical behavior. It’s a shame. It’s embarrassing. It’s downright criminal. But what do boat manufacturers need to beware of now that the scandal is scattered all across the headlines? The American consumer is now more skeptical… Read more »

BY MATT SELLHORST You wake up, shower, brush your teeth and get dressed every morning. Grab some breakfast and out the door taking the same route to the dealership every morning. Five, six, even seven days a week. You open up the dealership, sit at your desk and I’d guess you do the same 11… Read more »

BY BY MATT SELLHORST “If I would have asked people what they wanted, they would have said faster horses” – Henry Ford I love this quote from Henry Ford. Often, it’s not what people say they want that is their true desire. As business owners, it is our job to deliver what they really want, not… Read more »

BY BY MATT SELLHORST Do you have a problem getting your advertising and marketing dollars to drive any new leads? Are you sick of spending tons of money on social media, print media, TV and radio, even online pay per click and retargeting campaigns? The ad agency keeps telling you that you’re getting your name… Read more »

BY BOATING INDUSTRY CHARLOTTE, N.C. – Chris Lamanna, owner of NorCal MasterCraft, has teamed up with Matt Sellhorst of Boat Dealer Profits to deliver a webinar, “How to Boost Profits with the Telephone,” on September 10 at 12:00 and 7:00 p.m. Eastern Time. During this webinar, Lamanna will share his 35 years of marine industry experience… Read more »