BY BY MATT SELLHORST Over the last few weeks, we’ve been discussing the seven steps to a more profitable business by building systems for boat dealers. Previous Stories: 7 steps to a more profitable business building system | How to grow with interesting offers Before we begin, let’s quickly review each step. Determine Specifically Who You Are… Read more »

BY BRIANNA LIESTMAN & NICHOLAS UPTON Much like beginning a new workout plan, digital marketing can be very intimidating, so much so that some businesses never bother to start even though they know they should. After all, digital is where the customers are now and they search businesses online way before they ever set foot… Read more »

BY BY MATT SELLHORST MattLast week we covered how to identify your target market and get them to raise their hand so you could guide them down the Educational Spectrum of a Boat Buyer. During the third step, Educate and Motivate, we discussed ways to automate that process so it wasn’t all manual effort by your sales… Read more »

Sellhorst said “I’m exticed to be selected to this year program with some many other experts in the industry.  I’m looking forward to an amazing event with eager attendees” Sellhorst will be offering two separate sessions; “Applying Customer Life Cycle Marketing to the Marine Industry” and “Developing and Leveraging Customer Reviews.”  Each session will dive into… Read more »

BY BY MATT SELLHORST Where do most of your leads come from? Maybe BoatTrader? Referrals? Your website? Boat shows? There is a little used strategy that’s virtually free in today’s high tech world that pours fuel on the fire to those listed above. And gives you more opportunity to put money in the bank each… Read more »