Get to Know Matt: Matt Sellhorst is the author of ‘Marine Marketing Strategies: Which Ones Actually Work and Which Ones are Guaranteed to Drain Your Bank Account, Jeopardize Your Margins and Squash Your Dealerships Quest for Higher Profits.” He is also coach to honest and ethical boat dealers and brokers teaching how to increase traffic online and… Read more »
Posts By: Matt Sellhorst
Have you really earned the right for success in your boat business?
BY BY MATT SELLHORST Over the past few weeks we’ve talked about the process your boat buyers go through, called the ‘Educational Spectrum,’ and how you can take advantage of your competition’ s lack of understanding by offering the ‘Researchers and Evaluators’ the information they are searching for already. But as I wrote earlier, it… Read more »
Several Boat Builders Seek Matt Sellhorst, Boat Dealer Profits for Dealer Meetings & Sales Training
Topics such as How to Sell More Boats at Higher Margins, How to Use Cheap and Easy Online Video to Drive Quality Traffic & How to Install a Proven Sales & Marketing System Into Your Boat Business are designed to be fun and actionable for dealers. Author, speaker and head profits coach of Boat Dealer… Read more »
Boating Trade Association Hosts Matt Sellhorst for How to Sell More Boats at Higher Profits for MRU
Marine Retail University in Austin TX was big success for 40+ Boating Industry Dealers & Professionals Last Tuesday, the Marine Retail Association of the Americas (MRAA) and Dominion Media partnered with the Boating Trade Association of Texas for another Marine Retailer University. This year’s sales and marketing expert was Matt Sellhorst of Boat Dealer Profits…. Read more »
Boating Industry’s 2014 Bold Moves
BY JONATHAN SWEET BOATING INDUSTRY’S 2014 BOLD MOVES With a record number of nominations for the Movers & Shakers awards this year, there were many great individuals and companies we weren’t able to recognize as one of our finalists for Mover & Shaker of the Year. Once again, the team at Boating Industry was wowed by… Read more »
Share your best idea and win $500
BY JONATHAN SWEET It’s your chance to be come rich and famous … or at least a little richer and semi-famous. I’ve been reading Top 100 applications for the last several weeks, so I know you’ve got plenty of good ideas out there … so why not share them? Not only will you be helping… Read more »
Matt Sellhorst Awarded Best Idea at 2014 Marine Dealer Conference & Expo in Orlando, FL
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MDCE 2014 to feature 12 new speakers
BY MARINE DEALER CONFERENCE & EXPO MINNEAPOLIS — The 2014 Marine Dealer Conference & Expo will feature the most powerful educational lineup in the history of the event, offering more sessions for today’s marine industry professionals than ever before. Twenty-four experts will provide 30 presentations at the MDCE, taking place Nov. 16-19 at the Orange County… Read more »
Web videos put salesman where boaters go looking
“It’s not 1996 anymore. Everything has changed,” says Matt Sellhorst, who, like many involved in marketing, has had to reinvent himself in the wake of the digital revolution, the proliferation of information technology and the Great Recession. A onetime financial services executive who rode the real estate wave up during a 15-year period until it… Read more »
Boating Industry 2014 Movers and Shakers, Matt Sellhorst of Boat Dealer Profits Nominated
Author and Coach to Honest and Ethical Boat Dealers and Brokers Nominated for Boating Industry Award CHARLOTTE, N.C. – June 24, 2014 – PRLog — Author and Marketing Coach, Matt Sellhorst was nominated for the Boating Industry 2014 Movers and Shakers. The Movers and Shakers program is for industry members who have made an impact on moving the industry forward… Read more »