“How to Choose the Best Digital Marketing Company for Your Boat Dealership” So, you’re evaluating your marketing options for the upcoming boat selling season… maybe you’re looking to re-design your website… start doing more digital marketing… looking to improve your current marketing results… jump into FaceBook ads… improve you’re email communication strategy… or develop a… Read more »
As published on Boating Industry BY MATT SELLHORST You have a sales and marketing system in place today. The question is, is it as efficient and profitable as it could be? Whether you have a mis-mash of various components and strategies that are producing sporadic and unpredictable results or you have a well-oiled system that… Read more »
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As published on Boating Industry BY MATT SELLHORST Do you spend money on advertising? Or, do you invest money in advertising? What’s the difference you say… In my book, “Marine Marketing Strategies” I give the example of ‘Brand Building’ versus what I call ‘Results Marketing’. Think of it this way. Brand Building vs Results Marketing… Read more »
As published on Boating Industry BY MATT SELLHORST How’s you season going so far this year? I hope you’ve been delivering a ton of boats and have a dozens and dozens of happy clients hitting the water as the summer is in full swing. During this time of year, it can be challenging at times… Read more »
BY MATT SELLHORST When asked to write a column on sales and marketing for Boating Industry, it was an unexpected honor. After a week of trying to decide how to begin, I figured the best way to start was to introduce myself and define two key terms. In 2008 after the mortgage meltdown, I made the… Read more »
Author and consultant Matt Sellhorst will be joining the Boating Industry team as a regular columnist starting with the May issue of the magazine. Sellhorst is the author of “Marine Marketing Strategies” and head profits coach at Boat Dealer Profits. Sellhorst was also the winner of the 2015 MDCE Best Ideas Contest, a winner of Boating Industry’s Movers and Shakers… Read more »
BY MATT SELLHORST Welcome back to part three of How to Add an Extra $50K this Off Season. We started with doing your math to see what your opportunity for this off-season. If you haven’t done your math yet, check out Part 1. Then, we covered the issue of unnecessary discounting and started digging into the… Read more »
BY MATT SELLHORST During many of my speeches and coaching calls, we talk about the “Educational Spectrum of a boat buyer.” That concept ties in here but I want to look at the issue from a different perspective. The perspective of what REALLY happens in your boat business. And, what really happens on the prospect… Read more »
BY MATT SELLHORST Welcome back to part two of How to add an extra $50,000 to your bottom line this offseason. Last week in part one, we did some math of how easy it is to lose $50,000 or more each year and what making the changes can mean for your boat business. Now, even if… Read more »