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As published on Boating Industry BY MATT SELLHORST As many people are lamenting the change in FaceBook algorithm that will likely impact many in the boating industry, it prompts a question in my mind. But, before we get to the question, here is the change that has the digital marketing world gossiping like a gaggle…
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"Little hinges swing big doors" is a common phrase used by one of my mentors when answering the question: how do you gain the slight edge? Elegant ideas mean that sometimes it's those little things you do that can have a major impact on your business. Having the right systems in place can be anything…
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Do you have a difficult time getting your sales team all on the same page? Finding specific phrases that work well with clients for all staff to use is important. Words matter. Working with a sales trainer can help you develop a script that all employees can use to make their own but share the…
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In this episode, you will discover how to sell more fishing boats, whether they are fresh or saltwater ones. How the Recreational Boating and Fishing Foundation (RBFF) is positioned to support your local marketing efforts with tons of fantastic resources to promote boating and fishing How your local presence can be used as a valuable…
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Boat owners who buy multiple boats can become valuable attributes to your business. BY MATT SELLHORST Over the last few months, we've been covering several key attributes that your buyers share that will help you get to know them better. When you know who you’re selling to, you can close more sales. Sounds good, right?…
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With MDCE coming up, I wanted to share this article I wrote for Boating Industry on how to skyrocket your boat show ROI. As published in BoatingIndustry.com BY MATT SELLHORST If you haven’t started working on your boat show strategy, you may want to consider it. I’m not talking selecting inventory and laying out your booth. I’m…
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In this episode of the Boat Dealer Podcast, Samantha Scott reveals social media tricks, tips and tactics. As you listen, you will discover: The value of your inventory photos and videos Free apps and tools for video like the pros How to find the ‘voice’ of your dealership Social media mistakes to avoid and simple…
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As published on Boating Industry BY MATT SELLHORST On a recent 3 day boot camp, I asked my photographer to drive around the area getting photos of various local boating destinations; the water-front down town, the signature bridges, local marinas and a few other specific requests. After her adventure, she told me the story of…
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On this episode of the Boat Dealer Podcast, Matt discusses how to sell more boats with Marcus Sheridan, marketing guru and current boat shopper. They will help you discover: How Marcus took his stumbling pool company from the brink of bankruptcy to success with a common sense content marketing strategy The story of buying his second boat…
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Michael Gerber's book, The E-Myth, revealed a vital secret to me. The one thing that can really revolutionize your boat business is a system, a process that leads to an end result. Whether it involves people, technology or a script on how to do things, a system can improve boat sales. For more details on…