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by Matt Sellhorst Is one of your big concerns: “My sales team won’t implement this?" If that’s your next reaction, let’s have a frank talk here. Your sales team is not the owner of the dealership. Maybe they’re family (or like family), but they are not the owner of the dealership. If you are committed…
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On this episode of Boat Dealer Profits, Matt talks about marketing ideas with Bob McCann, who is a trailblazing marketer, innovative business development specialist and professional educator. He joined the Marine Retailers Association of the Americas’ (MRAA) after more than 22 years at Channel Blade Technologies and ARI Network Services, where he oversaw a diverse…
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Boat Sales From a Buyer's Perspective - Think Like a Customer BY MATT SELLHORST Have you ever considered boat sales from the buyer’s point of view? What is their experience? What stages do they go through? And, most importantly, how you can use these insights to deliver exactly what they want and need at each…
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Does your sales strategy look a lot like ‘Insanity” - doing the same thing and expecting different results? This is an old saying. I think attributed to Albert Einstein (or at least that’s what the internet said). Whoever said it, the idea is true. If you want different, better, easier, more profitable results you need…
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In this episode you will learn: Who is Matt Sellhorst and why is he doing a podcast for the Boating Industry No-boat-selling-son-of-a-gun to a Top Producing sales person How Matt got into boating and the boating industry The start of Boat Dealer Profits Introduction of the SPLASH System Links mentioned in this episode: BoatDealerProfits.com Matt…
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As published on Boating Industry BY MATT SELLHORST Do you spend money on advertising? Or, do you invest money in advertising? What’s the difference you say... In my book, “Marine Marketing Strategies” I give the example of ‘Brand Building’ versus what I call ‘Results Marketing’. Think of it this way. Brand Building vs Results Marketing…
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Matt shares the value of massive action and how it can help you sell more boats and make more money. Maybe you need a new website? Do you need to start doing social media? Perhaps there's a major undertaking you've been putting off that will make you more money. What if you knew how to…
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As published on Boating Industry BY MATT SELLHORST How’s you season going so far this year? I hope you’ve been delivering a ton of boats and have a dozens and dozens of happy clients hitting the water as the summer is in full swing. During this time of year, it can be challenging at times…
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BY MATT SELLHORST When asked to write a column on sales and marketing for Boating Industry, it was an unexpected honor. After a week of trying to decide how to begin, I figured the best way to start was to introduce myself and define two key terms. In 2008 after the mortgage meltdown, I made the…