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Author and consultant Matt Sellhorst will be joining the Boating Industry team as a regular columnist starting with the May issue of the magazine. Sellhorst is the author of “Marine Marketing Strategies” and head profits coach at Boat Dealer Profits. Sellhorst was also the winner of the 2015 MDCE Best Ideas Contest, a winner of Boating Industry’s Movers and Shakers…
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BY MATT SELLHORST Welcome back to part three of How to Add an Extra $50K this Off Season. We started with doing your math to see what your opportunity for this off-season. If you haven’t done your math yet, check out Part 1. Then, we covered the issue of unnecessary discounting and started digging into the…
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BY MATT SELLHORST During many of my speeches and coaching calls, we talk about the "Educational Spectrum of a boat buyer." That concept ties in here but I want to look at the issue from a different perspective. The perspective of what REALLY happens in your boat business. And, what really happens on the prospect…
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BY MATT SELLHORST Welcome back to part two of How to add an extra $50,000 to your bottom line this offseason. Last week in part one, we did some math of how easy it is to lose $50,000 or more each year and what making the changes can mean for your boat business. Now, even if…
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BY MATT SELLHORST What are your plans for this offseason? Will you be focused on a few strategic initiatives? Tinkering here and there with little things that got away from you this busy season? Or maybe resting from an outstanding selling season? (Many of my coaching clients have reported enormous years) Well, if you are…
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BY MATT SELLHORST MattAsk almost any manufacturer’s marketing department or dealership owner about the goal for their marketing, you’ll get one of a few answers. “We are getting our name out there.” “We are building our brand.” What do you think? Should those be the goals of your marketing and the marketing/advertising dollars you spend?…
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BY BY MATT SELLHORST Have you heard? Of course you have, Volkswagen is on the hot seat because of some not-so-ethical behavior. It’s a shame. It’s embarrassing. It’s downright criminal. But what do boat manufacturers need to beware of now that the scandal is scattered all across the headlines? The American consumer is now more skeptical…
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BY MATT SELLHORST You wake up, shower, brush your teeth and get dressed every morning. Grab some breakfast and out the door taking the same route to the dealership every morning. Five, six, even seven days a week. You open up the dealership, sit at your desk and I’d guess you do the same 11…
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BY BY MATT SELLHORST “If I would have asked people what they wanted, they would have said faster horses” - Henry Ford I love this quote from Henry Ford. Often, it’s not what people say they want that is their true desire. As business owners, it is our job to deliver what they really want, not…