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In this episode, Jim Palmer talks about creating his dream life on a floating home. You will discover: What may be holding you back from huge success and profits A simple way to increase profits and margins in your boat business Finish this thought ______ is for vanity, ____ is for sanity Sales and marketing…
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A recent trip to the mall lead Matt Sellhorst to an orchestrated welcome and sales process at the Apple store. If you are a boat dealer and do not have a set way you great folks that walk in the door, call on the phone or attend your events, you are likely missing out on…
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In this episode of our podcast, Matt Sellhorst at Boat Dealer Profits and Creator of the SPLASH System, reveals three ways to maximize your boat show: Three major mindset shifts to maximize your boat show How you can improve your sales staff’s closing rate by building their confidence Why you may be missing opportunity at…
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As published on Boating Industry BY MATT SELLHORST You may have heard the term geo-targeting or geo-fencing. Maybe you’ve even been pitched by a marketing company or even tested the waters yourself. With recent advances, it is an incredible opportunity, so, I figured I’d share with you 5 things you need to know about geo-targeting…
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As published on Boating Industry BY MATT SELLHORST Wow, that’s a pretty bold headline for a sales and marketing article, don’t you think? Once you get over the shock and outrage of it all, you’ll likely have one of three responses. Denial … “We are getting our share of the sales and well, people are…
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Hosting an event at your boat dealership creates a sense of urgency because it has a start time that people have to be focused on. This powerful opportunity doesn't have to be extravagant or huge. A small, short event can be just as successful at drawing people in. How can you work events in a…
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In this episode, you will discover more about Podcasts, boat buyers, and boat clubs, including: The power of event marketing with non-competitive partners who share similar client profiles How the assist and 2nd assist approach works like gang-busters in today’s world Tips to using a local podcast to become the boating expert in your local market…
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Having sales tools in your boat show process takes the heavy lifting off your sales people and sets you apart from your competition. For example, a magazine you can hand out to visitors offers them value and allows them to know more about your dealership. These types of tools are educational but they also motivate…
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In this episode you will discover: Why "having more fun" in your boat business is easier to do when you are selling more boats and making more money Three tips to having more fun in your boat business that any dealership owner can use The story of why I did this episode... hint: It came…
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With the start of 2018, it's important to ask "what do you want the next year to look like?" Focus on your boat business instead of just working in your business all the time. Maybe it means implementing a system so your sales team can do an amazing job, or maybe it's hiring some new…