A recent trip to the mall lead Matt Sellhorst to an orchestrated welcome and sales process at the Apple store. If you are a boat dealer and do not have a set way you great folks that walk in the door, call on the phone or attend your events, you are likely missing out on profits. Often its not the latest gizmo or gadget that can move the needle to help you sell more boats, its the basic mundane day-to-day operations.
Consider how your boat dealership marketing and boat sales training can address this enormous opportunity to boot your profits.