BY BY MATT SELLHORST Photo Credit: Ricardo Alarcon As I covered the 24/7 Selling Machine, you heard me talk a lot about the use of testimonials or what I call Social Proof. Today, I’m going to share why this may be the missing link to a more profitable 2015. As I write this, I’m down at the…

BY BY MATT SELLHORST Photo Credit: Catherine, Flickr. We were talking about the components to a 24/7 Selling Machine when I ended last time (with the Shock & Awe Package and Boat Buyer’s Guide). Today, I have a lot of valuable info to cover, so let’s jump right in. Here are the major components of a 24/7 Selling…

BY BY MATT SELLHORST Last time we talked, I told you about the 24/7 Selling Machine I created to take me from a “No Boat Selling Son of a Gun” to a Top Producer at a six-location dealership.  Today, I want to reveal the components of this system and how you can take advantage of my discovery.…

Get to Know Matt: Matt Sellhorst is the author of ‘Marine Marketing Strategies:  Which Ones Actually Work and Which Ones are Guaranteed to Drain Your Bank Account, Jeopardize Your Margins and Squash Your Dealerships Quest for Higher Profits.”  He is also coach to honest and ethical boat dealers and brokers teaching how to increase traffic online and…

BY BY MATT SELLHORST Over the past few weeks we’ve talked about the process your boat buyers go through, called the ‘Educational Spectrum,’ and how you can take advantage of your competition’ s lack of understanding by offering the ‘Researchers and Evaluators’ the information they are searching for already. But as I wrote earlier, it…

Topics such as How to Sell More Boats at Higher Margins, How to Use Cheap and Easy Online Video to Drive Quality Traffic & How to Install a Proven Sales & Marketing System Into Your Boat Business are designed to be fun and actionable for dealers. Author, speaker and head profits coach of Boat Dealer…

Marine Retail University in Austin TX was big success for 40+ Boating Industry Dealers & Professionals Last Tuesday, the Marine Retail Association of the Americas (MRAA) and Dominion Media partnered with the Boating Trade Association of Texas for another Marine Retailer University. This year's sales and marketing expert was Matt Sellhorst of Boat Dealer Profits.…

BY JONATHAN SWEET BOATING INDUSTRY'S 2014 BOLD MOVES With a record number of nominations for the Movers & Shakers awards this year, there were many great individuals and companies we weren’t able to recognize as one of our finalists for Mover & Shaker of the Year. Once again, the team at Boating Industry was wowed by…

BY JONATHAN SWEET It's your chance to be come rich and famous ... or at least a little richer and semi-famous. I've been reading Top 100 applications for the last several weeks, so I know you've got plenty of good ideas out there ... so why not share them? Not only will you be helping…