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Book now available on BarnesandNoble.com or Amazon.com as well as www.BoatDealerProfits.com Author and Marketing Coach, Matt Sellhorst announces a new book release; “Marine Marketing Strategies: Which Ones Actually Work and Which Ones are Guaranteed to Drain Your Bank Account, Jeopardize Your Margins and Squash Your Dealerships Quest for Higher Profits” via Lulu Publishing. This unique book is…
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The 5 Mistakes Boat Dealers and Brokers Make and How to Avoid Them Author and Marketing Coach, Matt Sellhorst announces a new book release; “Marine Marketing Strategies: Which Ones Actually Work and Which Ones are Guaranteed to Drain Your Bank Account, Jeopardize Your Margins and Squash Your Dealerships Quest for Higher Profits” via Lulu Publishing. This unique…
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BY LIZ KEENER Planning marketing activities in advance can help dealers save money while producing results Marketing is loosely defined as promoting and selling a product or service. “The way I look at marketing is basically it’s salesmanship in print, or salesmanship delivered in media,” said Matt Sellhorst, head profits coach at Boat Dealer Profits.…
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MINNEAPOLIS — The Marine Retailers Association of the Americas has unveiled the second annual MRAA Guide to Success, a handbook packed with tips, ideas and next practices designed to help marine retailers outperform the market in 2014. This incredible 49-page resource, created in partnership with Lighthouse Media Solutions, includes 19 articles from 18 industry experts,…
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BY BY MATT SELLHORST Photo Credit: Webtreats, Flickr. How many of these 7 steps do you use in your business building plan? Improving or adding any of these can take your boat business from being unpredictable day to day, month to month and year to year to more like “Old Faithful.” often driving more revenue in…
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