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BY BY MATT SELLHORST Have you heard? Of course you have, Volkswagen is on the hot seat because of some not-so-ethical behavior. It’s a shame. It’s embarrassing. It’s downright criminal. But what do boat manufacturers need to beware of now that the scandal is scattered all across the headlines? The American consumer is now more skeptical…
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BY MATT SELLHORST You wake up, shower, brush your teeth and get dressed every morning. Grab some breakfast and out the door taking the same route to the dealership every morning. Five, six, even seven days a week. You open up the dealership, sit at your desk and I’d guess you do the same 11…
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BY BY MATT SELLHORST “If I would have asked people what they wanted, they would have said faster horses” - Henry Ford I love this quote from Henry Ford. Often, it’s not what people say they want that is their true desire. As business owners, it is our job to deliver what they really want, not…
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BY BY MATT SELLHORST Do you have a problem getting your advertising and marketing dollars to drive any new leads? Are you sick of spending tons of money on social media, print media, TV and radio, even online pay per click and retargeting campaigns? The ad agency keeps telling you that you’re getting your name…
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BY BOATING INDUSTRY CHARLOTTE, N.C. – Chris Lamanna, owner of NorCal MasterCraft, has teamed up with Matt Sellhorst of Boat Dealer Profits to deliver a webinar, “How to Boost Profits with the Telephone,” on September 10 at 12:00 and 7:00 p.m. Eastern Time. During this webinar, Lamanna will share his 35 years of marine industry experience…
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BY BY MATT SELLHORST I talk with tons of dealers over the course of a month and often hear things like … “Our sales team is just not motivated.” “We don’t follow-up like we should” “We can’t get good people, especially salespeople” “Our salespeople can’t hold margins” Over and over I hear these issues with…
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BY BOATING INDUSTRY Charlotte, N.C. – Author and marketing coach Matt Sellhorst announced he will be giving away a downloadable version of his book “Marine Marketing Strategies: Which Ones Actually Work and Which Ones are Guaranteed to Drain Your Bank Account, Jeopardize Your Margins and Squash Your Dealerships Quest for Higher Profits” to celebrate the end of…
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BY BY MATT SELLHORST Who is the 2nd easiest client to sell? A referral of course! But, how do we get more of them? A mentor of mine used to say; “Anything that happens by accident can be made to happen predictably with the right systems.” When it comes to referrals, this is a true statement…
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BY BY MATT SELLHORST It’s prime selling season, I don’t have time. It’s winterization season, I don’t have time. It’s boat show season, I don’t have time. Over and over, it’s the busyness of the boat business that keeps owners, GMs and salespeople from doing those most important of tasks that are not urgent. Maybe…
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BY BY MATT SELLHORST Over the last few weeks, we’ve been discussing the seven steps to a more profitable business by building systems for boat dealers. Previous Stories: 7 steps to a more profitable business building system | How to grow with interesting offers Before we begin, let’s quickly review each step. Determine Specifically Who You Are…