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BY BRIANNA LIESTMAN & NICHOLAS UPTON Much like beginning a new workout plan, digital marketing can be very intimidating, so much so that some businesses never bother to start even though they know they should. After all, digital is where the customers are now and they search businesses online way before they ever set foot…
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BY BY MATT SELLHORST MattLast week we covered how to identify your target market and get them to raise their hand so you could guide them down the Educational Spectrum of a Boat Buyer. During the third step, Educate and Motivate, we discussed ways to automate that process so it wasn’t all manual effort by your sales…
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Sellhorst said “I’m exticed to be selected to this year program with some many other experts in the industry. I’m looking forward to an amazing event with eager attendees” Sellhorst will be offering two separate sessions; “Applying Customer Life Cycle Marketing to the Marine Industry” and “Developing and Leveraging Customer Reviews.” Each session will dive into…
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BY BY MATT SELLHORST Where do most of your leads come from? Maybe BoatTrader? Referrals? Your website? Boat shows? There is a little used strategy that’s virtually free in today’s high tech world that pours fuel on the fire to those listed above. And gives you more opportunity to put money in the bank each…
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BY BY MATT SELLHORST Photo Credit: Ricardo Alarcon As I covered the 24/7 Selling Machine, you heard me talk a lot about the use of testimonials or what I call Social Proof. Today, I’m going to share why this may be the missing link to a more profitable 2015. As I write this, I’m down at the…
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BY BY MATT SELLHORST Photo Credit: Catherine, Flickr. We were talking about the components to a 24/7 Selling Machine when I ended last time (with the Shock & Awe Package and Boat Buyer’s Guide). Today, I have a lot of valuable info to cover, so let’s jump right in. Here are the major components of a 24/7 Selling…
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BY BY MATT SELLHORST Last time we talked, I told you about the 24/7 Selling Machine I created to take me from a “No Boat Selling Son of a Gun” to a Top Producer at a six-location dealership. Today, I want to reveal the components of this system and how you can take advantage of my discovery.…
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Get to Know Matt: Matt Sellhorst is the author of ‘Marine Marketing Strategies: Which Ones Actually Work and Which Ones are Guaranteed to Drain Your Bank Account, Jeopardize Your Margins and Squash Your Dealerships Quest for Higher Profits.” He is also coach to honest and ethical boat dealers and brokers teaching how to increase traffic online and…
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BY BY MATT SELLHORST Over the past few weeks we’ve talked about the process your boat buyers go through, called the ‘Educational Spectrum,’ and how you can take advantage of your competition’ s lack of understanding by offering the ‘Researchers and Evaluators’ the information they are searching for already. But as I wrote earlier, it…
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Topics such as How to Sell More Boats at Higher Margins, How to Use Cheap and Easy Online Video to Drive Quality Traffic & How to Install a Proven Sales & Marketing System Into Your Boat Business are designed to be fun and actionable for dealers. Author, speaker and head profits coach of Boat Dealer…