In this episode you will discover: Weapons of influence for boat dealers The power of reciprocation and how it can increase close rates, repeat and referral business How commitment and consistency can be orchestrated to be a more profitable dealership The power of Social Proof The scientific reason 'Liking' will win you more sales When…


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  In this episode you will discover: Matt Sellhorst is the founder and CEO of Boat Dealer Profits and the creator of the SPLASH System guaranteed to help select dealers sell more boats, make more money and have more fun. Matt is the sales and marketing columnist for Boating Industry Magazine, host of the Boat…


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  In this episode you will discover: • What all the consolidation in the industry means for your family owned boat dealership • Why this consolidation is happening and how you can jump on the opportunity • My predictions for the future of the boating industry • Why you must act now to ensure a…


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  In this episode you will discover: • Several options for boat sales training in your boat dealership • Discuss my thoughts on Glenn Roller, Joe Verde, Jeffery Gittomer, Tom Hopkins, Grant Cardone and more • How to adjust your sales training approach for new sales people, long time sales staff that have fallen off…


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  In this episode you will discover: The power of digital billboards that follow around your perfect prospects Facebook and Google advertising for peanuts An offer your prospects can’t refuse How to dominate the mind share of boat shoppers in your market place Stop wasting money on marketing and do this simple thing Resources and…


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In this episode you will discover how to speed turn times on pre-owned and brokerage boats, increase margins and reduce risk with Boat History Report What Boat History Report does and how it can impact your boat business The top 3 ways to use Boat History Report to build competitive advantage against your compitition Did…


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In this episode, you will discover who the 21st century consumer is by learning more about: Harry Giovanni at Three Clix The 21st century consumer Intelligent communication The biggest opportunity for boat dealerships marketing The #1 way to set yourself apart What to do with a lead that comes in at 10:30pm at night… How…


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