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In this episode about Jonathan Sweet, Top 100 Program Director at Boating Industry, you will discover: Why you should apply for the Top 100 Dealer Program by Boating Industry Magazine Benefits of being a Top 100 Dealer Best Marketing Practices from the program How to get invited to the Top 100 Gala Are you willing…
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In this episode, Jim Palmer talks about creating his dream life on a floating home. You will discover: What may be holding you back from huge success and profits A simple way to increase profits and margins in your boat business Finish this thought ______ is for vanity, ____ is for sanity Sales and marketing…
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In this episode of our podcast, Matt Sellhorst at Boat Dealer Profits and Creator of the SPLASH System, reveals three ways to maximize your boat show: Three major mindset shifts to maximize your boat show How you can improve your sales staff’s closing rate by building their confidence Why you may be missing opportunity at…
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In this episode, you will discover more about Podcasts, boat buyers, and boat clubs, including: The power of event marketing with non-competitive partners who share similar client profiles How the assist and 2nd assist approach works like gang-busters in today’s world Tips to using a local podcast to become the boating expert in your local market…
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In this episode you will discover: Why "having more fun" in your boat business is easier to do when you are selling more boats and making more money Three tips to having more fun in your boat business that any dealership owner can use The story of why I did this episode... hint: It came…
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In this episode, you will discover how to sell more fishing boats, whether they are fresh or saltwater ones. How the Recreational Boating and Fishing Foundation (RBFF) is positioned to support your local marketing efforts with tons of fantastic resources to promote boating and fishing How your local presence can be used as a valuable…
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In this episode of the Boat Dealer Podcast, Samantha Scott reveals social media tricks, tips and tactics. As you listen, you will discover: The value of your inventory photos and videos Free apps and tools for video like the pros How to find the ‘voice’ of your dealership Social media mistakes to avoid and simple…
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On this episode of the Boat Dealer Podcast, Matt discusses how to sell more boats with Marcus Sheridan, marketing guru and current boat shopper. They will help you discover: How Marcus took his stumbling pool company from the brink of bankruptcy to success with a common sense content marketing strategy The story of buying his second boat…
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In this episode of the Boat Dealer Podcast, learn about how to gain more leads and more profit with boat financing. You will discover: How to add an additional 20-30 more leads from your website A simple way to increase F&I revenue by $3,200 per unit on 50% of your deliveries Insight into the boat…
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On today's episode, our guest, Jim Jabaay, Vice President of Lot Vantage, and I will discuss the value of your inventory. He grew up in his grandfather's car dealership that he started in 1954 where he learned the ins and outs of the dealership business. After working his way up at Manheim Auto Auctions, he…