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As published on Soundings Trade Only October 1, 2019 By Wanda Kenton Smith Soundings Trade Only article Wanda Kenton Smith AI
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As published on Boating Industry June 10, 2019 By Matt Sellhorst There is a powerful tool available to boat dealers and OEMs today that could be a game changer for the serious adopters. It could also leave the slow to grasp left high and dry. That tool is artificial intelligence (AI) and it’s built-in free…
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As published on Boating Industry BY MATT SELLHORST Wow, this had better be a grand ole article with a title like that right? As I write this, I’m putting the finishing touches on my MDCE game plan and marketing plan. As I read the course outlines in the sales and marketing tracts, I see some…
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As published on Boating Industry BY MATT SELLHORST You may have heard the term geo-targeting or geo-fencing. Maybe you’ve even been pitched by a marketing company or even tested the waters yourself. With recent advances, it is an incredible opportunity, so, I figured I’d share with you 5 things you need to know about geo-targeting…
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As published on Boating Industry BY MATT SELLHORST Wow, that’s a pretty bold headline for a sales and marketing article, don’t you think? Once you get over the shock and outrage of it all, you’ll likely have one of three responses. Denial … “We are getting our share of the sales and well, people are…
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As published on Boating Industry BY MATT SELLHORST As many people are lamenting the change in FaceBook algorithm that will likely impact many in the boating industry, it prompts a question in my mind. But, before we get to the question, here is the change that has the digital marketing world gossiping like a gaggle…
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Boat owners who buy multiple boats can become valuable attributes to your business. BY MATT SELLHORST Over the last few months, we've been covering several key attributes that your buyers share that will help you get to know them better. When you know who you’re selling to, you can close more sales. Sounds good, right?…
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As published on Boating Industry BY MATT SELLHORST On a recent 3 day boot camp, I asked my photographer to drive around the area getting photos of various local boating destinations; the water-front down town, the signature bridges, local marinas and a few other specific requests. After her adventure, she told me the story of…
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As published on Boating Industry BY MATT SELLHORST You have a sales and marketing system in place today. The question is, is it as efficient and profitable as it could be? Whether you have a mis-mash of various components and strategies that are producing sporadic and unpredictable results or you have a well-oiled system that…
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As published on Boating Industry BY MATT SELLHORST Do you spend money on advertising? Or, do you invest money in advertising? What’s the difference you say... In my book, “Marine Marketing Strategies” I give the example of ‘Brand Building’ versus what I call ‘Results Marketing’. Think of it this way. Brand Building vs Results Marketing…