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P.S.  Whenever you’re ready(aka, tired of year after year of sub-par profits), here are 4 simple ways to get started selling more boats, making more money and having more fun with Boat Dealer Profits and the SPLASH System: 1.  We are currently on a waiting list for our 'Done-For-You' marketing services.  If you are a…

We all work hard in the boat business, especially as the season is starting up and things are getting busy. But I wanted to remind you as I'm at the Daddy Daughter Dance with my little girl not to forget the important things and to have fun. Sometimes we need to put the phone down…

  Click here to get your one-on-one strategy session with Matt to take advantage of the challenge:

In your boat dealership, do you think about building the Know… Like… Trust factors into their component parts? Because they really are three separate steps that you must accomplish.

Can a single idea make an enormous impact on your boat dealership? It happens almost weekly when you have a coach helping you drive growth in your business. If you've never thought about the power of a single idea, there is a quick and easy strategy to get your videos viewed by more people and…

As published on Boating Industry BY MATT SELLHORST You may have heard the term geo-targeting or geo-fencing.  Maybe you’ve even been pitched by a marketing company or even tested the waters yourself. With recent advances, it is an incredible opportunity, so, I figured I’d share with you 5 things you need to know about geo-targeting…

As published on Boating Industry BY MATT SELLHORST Wow, that’s a pretty bold headline for a sales and marketing article, don’t you think? Once you get over the shock and outrage of it all, you’ll likely have one of three responses. Denial … “We are getting our share of the sales and well, people are…

Hosting an event at your boat dealership creates a sense of urgency because it has a start time that people have to be focused on. This powerful opportunity doesn't have to be extravagant or huge. A small, short event can be just as successful at drawing people in. How can you work events in a…

Having sales tools in your boat show process takes the heavy lifting off your sales people and sets you apart from your competition. For example, a magazine you can hand out to visitors offers them value and allows them to know more about your dealership. These types of tools are educational but they also motivate…