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On today's episode, our guest, Jim Jabaay, Vice President of Lot Vantage, and I will discuss the value of your inventory. He grew up in his grandfather's car dealership that he started in 1954 where he learned the ins and outs of the dealership business. After working his way up at Manheim Auto Auctions, he…
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Do Boat Owners Use All of Your Services and Product Lines? BY MATT SELLHORST In the last few blogs, we've been covering several key attributes that your buyers share that will help you get to know them better. When you know who you're selling to, you can close more sales. Sounds good, right?Last week we…
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Do Customers Use Their Boats to Introduce Others to You? BY MATT SELLHORST Over the past few weeks, we've been talking about are several key attributes that your buyers share that will help you get to know them better. When you know who you're selling to, you can close more sales. Sounds good, right? Last…
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What is the key to success? Install a proven sales and marketing system in your boat business, a system that will save you time, sell more boats, and increase your margins without wasting money on sales and marketing schemes that flat-out don’t work! Find out what the SPLASH System(TM) is all about. Want to check…
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When you work very hard to help your customers and provide a valuable service, sometimes it's hard when you get negative feedback. Even one person who wants to unsubscribe from your newsletter can be discouraging. It makes you think "what did I do wrong?" or "what could I have done differently?" I share in this…
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Is Your Sales Team Using the Right Tools? BY MATT SELLHORST As we've been covering in the last few blogs, there are several key attributes that your buyers share that will help you get to know them better. When you know who you're selling to, you can close more sales. Sounds good, right? Last week…
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Do Your Customers See You as Expert They Trust? BY MATT SELLHORST There are several key attributes that your buyers share that will help you get to know them better. When you know who you’re selling to, you can close more sales. Sounds good, right? Throughout this blog series, we will explore these key attributes…
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As published on Boating Industry BY MATT SELLHORST You have a sales and marketing system in place today. The question is, is it as efficient and profitable as it could be? Whether you have a mis-mash of various components and strategies that are producing sporadic and unpredictable results or you have a well-oiled system that…
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Working in the boating industry provides exciting experiences you can record to share videos with your customers. Your clients want to see these moments. Whether you're delivering a boat to a unique location, photographing new inventory in the water, demonstrating a boat's features, or performing maintenance on a part, video it. Share it with your…
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Is it challenging to book appointments every day of the week? BY MATT SELLHORST There are several key attributes that your buyers share that will help you get to know them better. Throughout this blog series, we will explore these key attributes so that you can get to know your customers and serve them better.…