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Does your sales team present the right attitude to your customers? Is there a smile to greet everyone who walks into your dealership? Matt shares how important it is for your staff to be kind, courteous and professional.
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BY MATT SELLHORST Is it difficult to find a steady flow of quality leads? There are several key attributes that your buyers share that will help you get to know them better. Throughout this blog series, we will explore these key attributes so that you can get to know your customers and serve them better.…
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by Matt Sellhorst Is one of your big concerns: “My sales team won’t implement this?" If that’s your next reaction, let’s have a frank talk here. Your sales team is not the owner of the dealership. Maybe they’re family (or like family), but they are not the owner of the dealership. If you are committed…
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Boat Sales From a Buyer's Perspective - Think Like a Customer BY MATT SELLHORST Have you ever considered boat sales from the buyer’s point of view? What is their experience? What stages do they go through? And, most importantly, how you can use these insights to deliver exactly what they want and need at each…
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Click here to get your one-on-one strategy session with Matt to take advantage of the challenge:
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As published on Boating Industry BY MATT SELLHORST Do you spend money on advertising? Or, do you invest money in advertising? What’s the difference you say... In my book, “Marine Marketing Strategies” I give the example of ‘Brand Building’ versus what I call ‘Results Marketing’. Think of it this way. Brand Building vs Results Marketing…
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As published on Boating Industry BY MATT SELLHORST How’s you season going so far this year? I hope you’ve been delivering a ton of boats and have a dozens and dozens of happy clients hitting the water as the summer is in full swing. During this time of year, it can be challenging at times…