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With MDCE coming up, I wanted to share this article I wrote for Boating Industry on how to skyrocket your boat show ROI. As published in BoatingIndustry.com BY MATT SELLHORST If you haven’t started working on your boat show strategy, you may want to consider it. I’m not talking selecting inventory and laying out your booth. I’m…
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Have you thought beyond setting up your products at the next event? It's important to think about how to make the most of your efforts at a boat show. Will you have a special offer? Is there a plan to generate leads? Do you have a strategy for closing a sale. Matt talks about these…