If you're here, you want to Sell More Boats. Make More Money. Have More Fun Doing It.

Unconventional Strategies. Proven Tactics. Smarter Systems. Built for Today's Boat Market.

The boat business has changed. Has the way you're selling boats kept up?

At Boat Dealer Profits, we help forward-thinking boat dealers and sales professionals break away from outdated sales and marketing methods with innovative, practical strategies that attract more qualified buyers, close more deals, increase profits, and make selling boats fun again.

We don't believe you need to spend a fortune on advertising, slash prices, or work 80-hour weeks to grow your business.

Instead, we help you uncover overlooked opportunities and put powerful, repeatable systems to work, including:

24/7 Boat Selling Machines – Turn your digital presence into a round-the-clock sales tool that attracts, educates, and moves serious buyers closer to purchasing, even when your dealership is closed.

Repeat & Referral Generators – Turn happy customers into your most effective salespeople, bringing you more repeat business and qualified referrals without constantly chasing new leads.

The 5 Must-Have Videos – Simple, proven video formats that build trust, generate buyer interest, speed major unit turns, and position your dealership as the obvious choice in your market.

The Power of Social Proof – Leverage customer success stories, testimonials, and real buying experiences to overcome skepticism, build credibility, and make it easier for prospects to choose you over the competition. And, leverage them in the 9 key areas to boost margins.

Our Proven Sales Framework – Give your sales team a simple, repeatable framework that builds relationships, uncovers buying motivations, overcomes objections, and ensures every prospect is asked a buying question instead of walking away without a clear next step. (It's not a cookie cutter process for a wire frame so ever sales person can overlay their style, personality and culture of the dealership while boosting sales numbers throughout the year.)

No cookie-cutter marketing plans. No high-pressure sales gimmicks. No complicated systems that never get implemented.

Just practical, unconventional strategies and smarter ways of doing business that help you generate more opportunities, convert more prospects into buyers, protect your margins, and build a dealership that practically sells itself.

As a former top-producing salesperson at a six-location boat dealership, I've been nose-to-nose and toe-to-toe with real buyers, just like you and your team. And because I work with dealers and salespeople every day, I know what's working in today's market. No textbook theories, fluff, or complicated systems that don't fit the fast-paced, seasonal boat business. Just practical, proven strategies that help you sell more boats, make more money, and have more fun doing it.

Because selling more boats shouldn't mean more stress, longer hours, or constantly fighting for the next deal.

It's time to work smarter, sell more boats, make more money, and have more fun doing it.

Let's identify your biggest untapped opportunities and explore how these strategies can help you take your sales and profits to the next level.

Marketing Strategy

Key Note Speaking

Boat Sales Training

Digital Marketing

What Do Others in the Industry Have to Say About Matt & Boat Dealer Profits?

GM from Bill's Marine Service

Partner at Alberta Marine

GM at Lakeshore Marine

Marketing Manger from Gulf Coast Marine Center

Saleman at Wateree Marina

Sales Manager from Gulf Coast

Owner and Gorilla from Harbor Marine

Marketing Manger from Gulf Coast Marine Center

Owner of Race City Marine

Owner at Custom Marine

Owner at Custom Marine (2 Years Later)

Marketing Manager, Gage Marine

Marketing Manger from Gulf Coast Marine Center

Owner of Valley Marine

Sales Team from Race City Marine

Managing Partner of Fast Boats

(And, Boat Boss)

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Discover the SPLASH System and learn practical, proven strategies to attract more buyers, close more deals, and put more profit in your pocket.

More Boating Industry Insiders Share Experience with Matt...


"At MRAA, we work hard to find experts with insight, tools and strategies that can really make a difference for marine businesses. The appeal of working with Matt is that his advice is based on what was successful for him as a salesperson for a leading marine dealership. It’s practical. It’s proven. And it’s designed to be effective in any size business."

Liz Walz, VP of MRAA and MDCE Host


"If you are in need of improving your online presence or overall marketing strategy, I'd certainly give Matt at call. Not only does he understand sales and marketing, he has demonstrated a tremendous success in the industry."

Rick Neal, VP of Sales and Marketing at Hall Marine (Top 100 Dealer)

"The Fast Track program really gave Marine Concepts a leg up over our competition. Through ideas such as the marketing wagon wheel, the lifetime value of the client, and understanding the ways in which to market our message, we’ve seen an increase in our listings. Matt’s program has helped us climb to new heights and implement fresh ways to reach old, and new, customers. All in all, our marketing efforts have never been so focused, and successful. Thank you Matt!"

Shana White, Co-Owner of Marine Concepts (YBAA & CPYB Broker)

"Matt has spoken for us at our annual Marine Dealer Conference & Expo and written multiple articles for the website. He always provides great information to help dealers improve their marketing."

Jonathan Sweet, Managing Editor of Boating Industry Magazine and MDCE Host

"I can highly recommend Matt and his abilities - I have seen Matt's presentations a number of times, and have verified his results with a number of clients. His experience, techniques and philosophies have valuable applications to the marine dealers he is working with.. He is a valuable asset to anyone who engages his services."

Mark Yearn, Marine Insurance Specialist at Norman Spencer

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