Post Date:
In this episode about Jonathan Sweet, Top 100 Program Director at Boating Industry, you will discover: Why you should apply for the Top 100 Dealer Program by Boating Industry Magazine Benefits of being a Top 100 Dealer Best Marketing Practices from the program How to get invited to the Top 100 Gala Are you willing…
Post Date:
In this episode, Jim Palmer talks about creating his dream life on a floating home. You will discover: What may be holding you back from huge success and profits A simple way to increase profits and margins in your boat business Finish this thought ______ is for vanity, ____ is for sanity Sales and marketing…
Post Date:
A recent trip to the mall lead Matt Sellhorst to an orchestrated welcome and sales process at the Apple store. If you are a boat dealer and do not have a set way you great folks that walk in the door, call on the phone or attend your events, you are likely missing out on…
Post Date:
In this episode of our podcast, Matt Sellhorst at Boat Dealer Profits and Creator of the SPLASH System, reveals three ways to maximize your boat show: Three major mindset shifts to maximize your boat show How you can improve your sales staff’s closing rate by building their confidence Why you may be missing opportunity at…
Post Date:
Hosting an event at your boat dealership creates a sense of urgency because it has a start time that people have to be focused on. This powerful opportunity doesn't have to be extravagant or huge. A small, short event can be just as successful at drawing people in. How can you work events in a…
Post Date:
In this episode, you will discover more about Podcasts, boat buyers, and boat clubs, including: The power of event marketing with non-competitive partners who share similar client profiles How the assist and 2nd assist approach works like gang-busters in today’s world Tips to using a local podcast to become the boating expert in your local market…
Post Date:
Having sales tools in your boat show process takes the heavy lifting off your sales people and sets you apart from your competition. For example, a magazine you can hand out to visitors offers them value and allows them to know more about your dealership. These types of tools are educational but they also motivate…
Post Date:
In this episode you will discover: Why "having more fun" in your boat business is easier to do when you are selling more boats and making more money Three tips to having more fun in your boat business that any dealership owner can use The story of why I did this episode... hint: It came…
Post Date:
With the start of 2018, it's important to ask "what do you want the next year to look like?" Focus on your boat business instead of just working in your business all the time. Maybe it means implementing a system so your sales team can do an amazing job, or maybe it's hiring some new…
Post Date:
In this episode of the Boat Dealer Podcast, Samantha Scott reveals social media tricks, tips and tactics. As you listen, you will discover: The value of your inventory photos and videos Free apps and tools for video like the pros How to find the ‘voice’ of your dealership Social media mistakes to avoid and simple…